The driving force of Vip Roses is the ongoing quest for the next show-stopping rose variety. Our curiosity continues to push us further. In 2021 we began cross breeding roses ourselves. Providing a helping hand to nature and the discovery process takes time and space. Meaning that we often harvest smaller crops of new varieties to learn about their characteristics and to judge their popularity with our florists.
Take a peek into our magical Vip Roses Breeding kitchen.